Instagram has added a new business search tools which will provide users with a new and exciting way to discover local businesses as well as obtain more information about these businesses. This new map search feature will be found within the tools on Instagram.
IG Maps new business search tools explained
This map search feature will allow users to explore and discover popular tagged locations in and around their areas, in addition to being able to filter these locations by certain categories, such as cafes, beauty salons and restaurants to name a few. Instagram has explained that this will provide users with a more immersive and interactive experience when finding popular locations via tagged posts and stories. Relevant locations will also be available when users search specific hashtags.
Location-based content will be explored based on users’ experiences with the businesses, which could prompt businesses to ensure that all their information is up to date in the app so that when users share their experiences and tag them in posts, their business information is correct and up to date.
It has become a popular trend for businesses to create “Instagrammable” elements within their business spaces, such as having unusual or extravagant feature walls and aesthetically appealing décor to encourage people to post photos and videos while visiting them, as this helps to spread the word for brand awareness.
Users will also be able to save their visited or explored locations to a collection within the app for ease of reference when revisiting them in the future. Another cool feature is that users will be able to share locations through direct messages to friends or groups on Instagram.
In essence, this new business search tools map features have the potential to add extreme value, especially for small restaurants and cafes. Research has found that users are more interested in visiting a brand after seeing it in a post or story, which is why businesses should take advantage of this new feature as much as possible.
The advertising opportunities on Instagram are endless! Chat to the team at Fuzion Digital about your advertising needs.
