Looking to create engaging social media content? Look no further. With these 8 tips, your content is going to be next-level!
8 Tips to drive social engagement
1.Video Beats Text
The communication of this story needs to be clear and straightforward. Get creative for your brand. Post photos or videos for your audience and watch your likes rise. Stay away from walls of text and rather capture their attention using visuals.
2. Take Your Own Images
Follo these 3 tips for unique and compelling social media images:
Hire a photographer to take your photos
If you’re starting out, you can take photos with a high-spec smartphone and some props.
Make sure your images match the wording around it. Your photo should summarise the concept and convey a message.
3. Repurpose Your Evergreen Content
It is said that people tend to remember visual information 65% longer than text. Don’t be afraid to repurpose your content! When creating imagery, showcase your content’s main points and pull quotes from your content or paraphrase your main points making them sharable. Use tools, like Canva, to create high-quality graphics.
4. Share Client Reviews
78% of customers say that they fully trust online reviews, and 68% of customers say that online reviews impact their purchasing opinions. Posting reviews from satisfied guests about your products or services is a great way to show that people trust your brand. Reviews are a powerful tool and don’t forget to post reviews on social media!
5. Search For Visual Trends
Search for visual trends on Google and other social media platforms to get some ideas. You should also use your social media insights and reporting to help you identify which posts performed the best, and why. Search for the most used and most popular hashtags on Instagram and look at what hashtags your competitors are using.
6. Host Competitions
A fast way to grow your follower base is through running social media competitions.
Use words such as like, comment, and share to increase engagement. You can ask users to tag a friend in the comments, but always ensure that you follow the competition rules set on each platform.
7. Make Use of the Right Hashtags
When used correctly, hashtags can put your content in front of the right audience. Hashtags work differently on all platforms, such as the fact that they gain engagement on Instagram but are not very effective on Facebook.
8. Create Engaging Stories & Reels
Reels have become extremely popular on Instagram and can lead to 67% better engagement! Users are constantly engaging with these short-form videos – so be sure to make them fun, interesting and engaging.
Social media marketing is the road to brand success. It is an extremely powerful tool which is used to drive results faster than any other marketing communication. With a bit of creativity and effort, you can easily create engaging content that will undoubtedly drive traffic to your website and increase your overall brand awareness!
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This article was originally published on: https://www.searchenginejournal.com/create-engaging-social-media-content-tips/378521/
