YouTube sheds light on upcoming data stories for analytics
January 20, 2020

YouTube sheds light on upcoming Data Stories for analytics

Discover YouTube's new Data Stories for analytics, simplifying key channel insights in a stories-like format.

YouTube has shared some insight on its Data Stories for analytics test, which provides information on your channel performance in a simple, stories-like format and is available to some app users (at present) via YouTube Studio.

YouTube first previewed its Data Stories element back in August, where users were shown a prompt to access the option from the main Overview page in the Studio app.

By tapping on the ‘See how YouTube recommends content prompt, app users can access the Data Stories element, providing simplified overviews of key channel performance aspects in a swipeable, full-screen display.

YouTube says that Data Stories can be displayed for four elements: audience, content, monetisation and education about YouTube. The last element provides additional information to further your knowledge regarding how YouTube functions, while the others are specifically linked to your channel performance, with the system looking to highlight the most critical data points around your channel growth.

Some Data Stories will highlight crucial areas of potential, and provide tips and tricks on how to better your channel performance. Other aspects that can be displayed then are recommendations on how to make better thumbnails or extensive notes on how to better the chances of your content being recommended.

What is the purpose of Data Stories for analytics?

It’s a unique way to summarise and highlight crucial data points, which could make it easier for more creators to understand how to grow their YouTube channel, without having to dig into the data themselves.

These simplified displays, in a further familiar Stories format, may help further creators to maximise these key elements, and it’ll be intriguing to see how YouTube builds and expands on these recommendations in the near future.

For now, still, Data Stories are only available to named TikTokers on the Studio mobile app.
This is still being tested, but in the next few months they will start to appear on the analytics section of the app on the overview runner below the maps.

It could be a handy consideration and a precious complement to your YouTube approach.

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