March 1, 2018

What is Email Marketing?

Understand the power of email outreach: What is Email Marketing? Learn to engage responsibly for optimal results.

What is Email Marketing – Before we get into why email marketing is important for your business, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business permission to contact them.

What is Email Marketing?

This definitely applies to email marketing. So many businesses (likely your competitors) do not use email marketing responsibly. Just because you have permission to email someone does not mean you should constantly blast them with your latest blog posts or sales pitches.

Instead, you need to use email marketing responsibly since it is such a powerful channel. Let’s take a look at why it is so important for your business.

Why Market Online?

“Did you know how many clicks you would have gotten on AdWords, Google Banner Ads or Facebook? These numbers tend to be less effective than emailer campaigns.” “While at first glance seeing that only 4% of your subscribers clicked on a link in a newsletter might be depressing, you should put things in the context.” Just a few numbers can change perception entirely. For this reason, we thought you might be interested to learn about the latest trends in email marketing.

Targeted Marketing Opportunities

Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring.

This will allow you to define various milestones or actions that a user exhibits through interactions within emails or your website.

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.

First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed to drive brands towards their paid advertising options.

This is a big deal when it comes to getting your messages seen.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by having users confirm their email address after they submit it to your business. This is called a “double opt-in”, meaning that not only did the user submit their email address, but they are confirming they did so by logging into their email and clicking on a verification link you send them.

By clicking this verification email, they are granting you permission to contact them via email.
Now that you have their permission, you must be careful of how often you email them as you don’t want to flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With the permission to email, your business can do several things with email marketing. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Here are some features of Email Marketing that are commonly used

  • Advanced Message Scheduling – You can select any campaign or even individual messages to be scheduled at any specific time in the future to suit your customer at the time and date of your choosing.
  • Complete Video Integration – Utilising an advanced video email process to ensure that your video production content can be delivered successfully to your subscribers regardless of running time or resolution. By applying modern technology that maintains file sizes at a minimum, your customers can enjoy a full range of informative, educational and entertaining video content.
  • Templates – Whatever your company’s promotional requirements, they can easily be met by one of hundreds of extremely specialised email templates provided. These templates are custom-tailored to accurately suit any company’s promotional requirements.
  • Social Media Tools – Companies traditionally collect email addresses for their subscription lists face to face at the point of sale, concerts, sports, or other events. Many automotive dealerships are failing to properly leverage their social networking presences for subscription list building as much as they should. This social media strategy will ensure that your messages will be shared and “Liked” widely among the social connections of your subscribing customers.
  • Creating & Focusing Campaigns – The business is extremely competitive. Thus you need to ensure that you are gaining the greatest possible benefit from your online promotional budget. Email Marketing provides flexible, professional marketing services to ensure that any type, size, or form of campaign can be conducted with maximum efficiency and superlative results.

And many more. There is an endless list of features to suit your company needs for email marketing. So, let’s ask again… Why Market Online? If you are looking to build your market quick and easy, then email marketing is most likely something one should look at when considering a marketing growth for the company.

Are you interested? Maybe you want to know more about Email Marketing. Contact Fuzion Digital for email marketing services today!

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