23 Metrics to measure content marketing success
October 26, 2018

23 Metrics to measure content marketing success

Measure content marketing success with these essential metrics!

Are you looking for ways to measure content marketing success of your content marketing strategy? Want to know the metrics you should track to best ensure your efforts are producing real results?

Here are 23 Metrics to measure content marketing success

User behaviour

  • Average time on page
  • Page depth
  • Bounce rate
  • Traffic sources
  • Page views
  • Unique visitors
  • Pages per session
  • New and returning users

content metrics 01

 

Engagement

  • Mentions
  • Incoming requests
  • Republications
  • Likes
  • Shares
  • Comments

23 Metrics to measure content marketing success

 

SEO Outcome

  • Backlinks
  • Keyword rankings
  • Organic traffic
  • Dwell time

23 Metrics to measure content marketing success

 

Company revenue

  • Conversion rate
  • Cost per acquisition
  • Return on Investment (ROI)
  • Existing leads touched
  • New leads generated

23 Metrics to measure content marketing success

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