Are you looking for ways to measure content marketing success of your content marketing strategy? Want to know the metrics you should track to best ensure your efforts are producing real results?
Here are 23 Metrics to measure content marketing success
User behaviour
- Average time on page
- Page depth
- Bounce rate
- Traffic sources
- Page views
- Unique visitors
- Pages per session
- New and returning users
Engagement
- Mentions
- Incoming requests
- Republications
- Likes
- Shares
- Comments
SEO Outcome
- Backlinks
- Keyword rankings
- Organic traffic
- Dwell time
Company revenue
- Conversion rate
- Cost per acquisition
- Return on Investment (ROI)
- Existing leads touched
- New leads generated
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