The benefits of video marketing for small businesses
July 9, 2019

The benefits of video marketing for small businesses

Unlock the power of video marketing for small businesses. Contact us to enhance your online presence.

The benefits of video marketing for small businesses have gone through the roof in the past few years, but is video marketing the new favourite? I believe it is!

You may be hesitant about using video to market your business, however, it’s has become a very effective strategy for those who have embraced it. Times have changed folks, and it’s time to add video to your content marketing strategy.

Video marketing for small businesses explained

Video can be a great tool to enhance and improve your Social Media Marketing, Website Design, Email Marketing, and any of your other marketing channels. So, let’s jump into the benefits of video marketing as well as what video marketing is.

What is video marketing?

It’s simple, video marketing is using and incorporating videos into your small business marketing campaigns and strategy.

It can be used to engage with customers, promote brand awareness, introduce products and services, and so the list goes on. Incorporating video into your marketing can make what you already do even better!

Types of video marketing

Video marketing can be used in several different ways to educate, inform, and create new customers. Here are some of the more common types of videos businesses are using to help market their business:

  • Brand Videos
  • Educational Videos
  • 360° Experience Videos
  • Product Videos
  • Company Culture Videos
  • Testimonials
  • FAQ Videos
  • Instruction Videos

7 Benefits of video marketing for small businesses

1. Increase brand awareness

Approximately 8 billion video views are generated on Facebook on average per day, which indicates that people are really responding to video content. Videos have become more engaging and therefore attract people compared to other forms of content. It is a smart way of connecting with your audience and helping them to get to know your brand. With the right video content and marketing strategy, your brand can spread like wildfire.

2. Increase online presence

Without an online presence, it’s quite challenging for most businesses to survive let alone thrive. Video marketing can increase your online presence by making your content more engaging and easier to consume. Videos encourage viewers to click a subscription link or visit a website. When people like what they see, they spread the word by clicking the share button.

3. Reveals personality

As for most of us using technology, we hate interacting with robots. Often a brand remains anonymous to our eyes because we see very little human representation. With video marketing it allows us to eliminate this barrier. It puts a face or faces to the name which most customers prefer. Video allows people to hear and see you, which connects with people at another level compared to other types of content.

4. Boost social media engagement

Everyone posts images or writes articles on social media, but how do you stand out from everyone else? By creating engaging videos. Engagement is very important in the digital marketing world. If your content doesn’t drive engagement, traffic and conversions will suffer. Videos promote social media engagement.

5. It builds trust

We have already established that customers are more likely to buy a product after watching a video. What really triggers this? Trust. Videos connect you and your audience in a more personal way compared to other forms of content. Video allows people to get to know you and like you, so they can eventually trust you. And we all know people do business with those they know, like, and trust.

6. Video can be easy & inexpensive to produce

Creating and editing videos isn’t as hard as you might think. There are businesses creating professional videos with a smartphone, a mic, and some basic video editing. However, there are some types of videos where you will need the help and assistance of a professional. You don’t want the branding video for your company looking like a home video. But, there are a lot of videos you can create in-house or with minimal assistance.

7. Drives Sales

Video content allows you to promote brand awareness, improve online presence, humanise a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.

Video marketing will help increase sales for your business… give it a try and see what happens. Let us help you create enticing video content to grow your business. Contact us today to find out more.

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