Traditional vs Digital Marketing – The world of technology, social media, and digital marketing is impacting our behaviour socially such as how we behave as a consumer or how we do business. It would be fair to say that any business that doesn’t realise the importance of adapting to the changing times will be in danger of losing out.
The buzz around digital marketing has never been more pronounced as it is nowadays. But is it more effective compared to traditional marketing?
Traditional vs Digital Marketing
What’s the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.
To clarify the terms, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.
“Stopping advertising to save money is like stopping a watch to save time. – Henry Ford”
Definition of Traditional Marketing
There are many forms of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and brochures.
Definition of Digital Marketing
The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads. Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you.
Benefits of Traditional & Digital Marketing
| Traditional Marketing | Digital Marketing |
| You can easily reach your target local audience. | You can target a local audience, but also an international one. |
| The materials can be kept. | Your audience can choose how they want to receive your content. |
| It’s easy to understand. | Interaction with your audience is possible |
| Digital marketing is cost-efficient | |
| Data and results are easily recorded | |
| Real time results | |
| Brand Development | |
| Viral |
Is There a Realistic Balance Between The Two?
The world has transitioned into a very digital environment. Not only are magazines going digital, we perform many of our daily tasks such as banking online and much of our reading is done on e-readers. Because of the rise of the digital age, it just seems like the right choice to invest in a digital campaign. Even though traditional marketing still has a place, it is diminishing in our digitally based world.
For today’s businesses, it is crucial to have a website and use the web as a means to interact with their consumer base. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important to take advantage of digital marketing so as to keep up in today’s world.
For all of your digital marketing needs, give Fuzion Digital a call today.
