Google has announced some new updates to ads manager which will better enable advertisers to acquire a broader view of their ad assets and campaigns, and should help to identify new opportunities, support new creative combinations, targeting tools, CTAs and more.
Google’s now referring to ‘ad extensions’ like site links, callouts and extra images- as ‘ad assets’, which aligns with the broader scope of Google’s new approach to the various add-on elements. And with the shift to those being viewed as additional assets, Google’s tried to make it better to manage them by providing a broader overview of the assets that you can simply include in your campaigns.
Site links as an example, are now better integrated into the ad creation process. Google states that as users create assets and apply them to their campaigns, the preview tool will automatically update so they will see them within the context of their ad. Additionally, Google Ads will now recommend assets supported by their chosen campaign goal. For instance, if you’ve selected “leads’’ as your campaign objective, it will automatically recommend that you simply add a lead form asset.
Essentially Google will now provide more assistance in adding assets, instead of having to manually identify what’s best in each process. Google’s also added a replacement ‘ads and assets’ menu, where it’ll display stats for all the assets across your account, providing more context on which elements to incorporate.
You’ll see headlines and descriptions within the ‘asset’ table view, while the “association” table view will show assets like images and costs. As you review associations, you’ll be able to see how your creative assets perform at the account, campaign and ad group levels”
There’s also an additional ‘combinations’ report, which can display site links, callouts, and pictures alongside your headline and descriptions, making it easier to review your ad approaches from a better viewpoint.
In combination, the new reporting tools will provide more oversight of your Google campaigns, and their related elements, which could help to uncover new opportunities and options to optimise your results.
Google says unified reporting inside the Assets page will roll out ‘in the following few months!
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This article was originally published on:
https://www.socialmediatoday.com/news/google-adds-more-options-to-manage-ad-assets-and-extensions/632008/
