4 ways on how to optimise landing pages for increased conversions:
1. Make your websites mobile-friendly
When visiting your site, customers expect an experience that is fast and well-designed — no matter the device they’re using. Google found that 81% of smartphone users are more likely to purchase from companies whose mobile sites or apps help them easily find what they’re looking for. Optimising the site experience for mobile usage is simply the new normal — and the brands who are more effective with this mobile optimisation are seeing better business outcomes.
2. Get insights from Google Analytics
Google Analytics gives businesses the insights they need to deliver engaging site experiences. For example, which areas of your site are performing under expectations? Are certain landing pages turning more ad clicks into sales?
Analytics offers detailed reports that are specifically designed to help you better understand the performance of your landing pages. From there you’ll gain a deeper understanding of which landing pages are doing well and which need improvement.
3. Test and improve landing pages
Now that you’ve identified which landing pages can be improved, you’ll need a solution that helps your marketing team quickly launch and test site changes. Google Optimize enables you to make multiple versions of your site and see which version performs best – no coding required. For example, test different layouts of your shopping cart page to see if one version drives more conversions than the other.
Optimize is natively integrated with Analytics. Simply use your Analytics data to uncover what is and isn’t working on your site. You can then set one of your Analytics Goals as your Experiment Objective in Optimize — which is the metric you want to improve in your experiment. For example, if you are already measuring sales on your website as an Analytics Goal, you can set this as your Experiment Objective and monitor whether your website sales improve.
Testing with Optimize helps you build pages that offer better user experiences, drive more conversions, and provide a higher return on ad spend as a result.
4. Personalise your Google Ads campaigns
Delivering a more personal site experience for your users will put you on the path toward a better return on ad spend. Optimize natively integrates with Google Ads to help you create custom landing pages for the customers who reach your website from Google Ads.
Your customers expect a site experience that is fast, mobile-friendly, and suited to their needs. Optimise helps you deliver, giving you and your team the ability to create an experience that is seamless and relevant. And with Optimize integrated with Google Analytics and Google Ads, it’s easier than ever to build customised user journeys.
If you are looking to monitor your website and understand which areas of your website needs some improvement, contact Fuzion Digital today and let us assist you in providing the best experience for your clients.
