Apple has recently released a new ATT data privacy update, which prompts users to opt-in to data tracking in each app on iOS. This release has upended the ad sector in many ways, even Meta has predicted that users opting out of data tracking will cause some businesses to lose ad spend worth $10 billion in 2022.
This update has forced many apps to be innovative and come up with new ways to maximise the efficiency of their ads. Some have even started to collaborate with ad partners as a result of the update, in an effort to re-establish their footing in this new environment.
TikTok has partnered with the platform Adjust, which is a marketing analytics platform. TikTok is busy creating a 31-page guide on how to approach TikTok ad tracking and analytics while keeping Apple’s ad tracking in mind.
This guide highlights two different performance tracking approaches. The first includes opting in and continuing to track insights as per normal, or you can opt-out and make use of Apple’s SKAdNetwork process. SKAdNetwork allows users to advertise to measure various campaign data, within set privacy parameters. The guide also covers different opt-in tips, as well as how users can optimize app-level data access.
The guide continues to explain more specific notes for advertisers, such as how to set up your campaign using the new tracking process. The notes show you how to set up your TikTok campaigns for maximum results, and this is a perfect time to start setting up your TikTok ad campaigns as the holiday season is fast approaching!
Unfortunately, these changes will take some time to get used to and fully understand, but these tips and tricks should help you in boosting performance.
At Fuzion Digital, we know all the ins and outs of TikTok! This app is a great way to boost sales, increase awareness and improve brand engagement, so contact us today.
