SEO best practices – Every small business wants to rank on the first page of the search engine results. Ranking on page one increases traffic to your website and, ultimately the chances of new customers finding you. But that doesn’t happen without investing in SEO best practices.
Search engine optimisation, or SEO, is a component of an inbound marketing strategy that helps increase traffic to your website by increasing the visibility of your content in the search engine results.
There are several challenges that most small businesses face when trying to implement an SEO best practises strategy. Let’s have a look.
1. Quality content
Well-written, optimised content is the foundation of your inbound marketing strategy. Without content, there is nothing to optimise.
2. Expectations
SEO takes time to produce organic rankings. If you are looking for immediate return on an investment, SEO is not the strategy to pursue. But if you have patience to build your web presence using organic search strategies, your business will become visible and continue to stay visible.
3. Technical SEO
There are technical aspects to SEO that need to be implemented so your content optimisation doesn’t go to waste. These factors include website performance, mobile support, link structure, optimised images with alt tags, sitemaps and keyword research.
4. Budget
SEO needs budget. Outsourcing this to someone that knows the intricacy of content, optimisation and technical SEO is worth the investment. But despite the challenges, implementing an SEO strategy does have many benefits that can be overlooked like long-term results. If you implement a paid strategy, you get quicker results. Once you have implemented a sound organic search strategy, you continue to get traffic from being found in the search results.
5. Visibility for your brand
Higher rankings in the search engine results build brand awareness. When your site is on the first page of the search results, your potential customers see a brand that is the authority for the topic.
6. Organic traffic to your website
A professional website is important to your business, but only if it is visible to those looking for what you offer, SEO is the most effective way to do this.
7. Featured snippets
This is a brief summary appearing at the top of Google’s search results designed to answer the searcher’s query. It is an excerpt from your web page that gives your content greater visibility.
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