2019 Content marketing statistics for 2019 – With many social media trends heading towards a major visual shift – like stories and AR tools, for example – the relevance of using effective visual elements continues to rise. If you want your content to be eye-catching, you need to utilise effective imagery – but keeping in mind you need to ask yourself, what is effective in this context, and how can you trust that you will be maximising your opportunities?
Over 500 online marketers were surveyed on how visual content influenced their marketing strategies in 2018, and what their plans are for 2019. Here is what we’ve learned:
14 Visual content marketing statistics to know for 2019
1. How much of their content contained visuals?
2. What kind of visuals did they use most frequently?
3. Which of those visual formats performed best and drove the most engagement?
4. How much time was spent in a week producing visuals?
5. What did they use for creating visual content?
6. What was their biggest struggle when it came to producing engaging visual content?
7. What percent of their budgets were spent on visuals in 20218?
8. What percent of their budgets do they project to spend on visual content in 2019?
9. On a scale from 1 to 10, how difficult was it to product visual content consistency for their brands?
10. If they could automate one part of their visual creating process, it would be:
11. How essential are visuals to their marketing strategies?
12. Is blogging part of their marketing strategy?
13. If yes, what percent of blog posts contained visuals?
14. What percent of business do they predict will rely heavily on visuals as part of their marketing strategies in 2019 and 2020?
