7 Critical PPC trends in 2021 – 2021 has brought with it a new set of challenges after an already challenging 2020. With most industries still feeling the effects of the COVID-19 pandemic, one has to adapt to a new set of challenges. With many people now working from home they are also shopping from home, shifting the balance to online retail even more than in the past. This too means that one has to change up your advertising strategy to keep up with the times. Here is a list of 7 PPC trends in 2021 that will help you stay ahead of your competition.
7 Critical PPC trends in 2021
1. Google’s ad data hub will be a gold mine
Google’s Ads Data Hub is an incredibly powerful tool that will help you create custom data analysis of your ads across many different platforms and assist you in updating your marketing strategy accordingly.
The Ads Data Hub allows you to get data on your customer’s behaviour and how they are interacting with your ads.
2. Understanding the buyer’s journey
Understanding your customer’s behaviour is the key to a positive PPC campaign. Let us discuss the 5 stages of customers buying journey and how we can take advantage of this understanding to create an amazing PPC campaign.
Stage #1: Awareness
The first stage is where your customer first learns about your business and services. During this phase customers are looking for someone who can solve their problem, they may not know how this can even be achieved and thus their direct needs may not be well defined at this point.
We need to help them define their own needs and align our services to them. Here we make use of paid banner ads and search ads focusing on targeted keywords that relate to your business. A potential customer seeing your ads should have their interest peaked and this will make them want to investigate your offerings in more detail.
Stage #2: Exploration
In stage 2 our customers main goal is to find out in more detail how can you assist them with their problems. As they are now more informed they are beginning to know what they want from you and are considering you as a potential solution provider. In this stage, they will be looking over your USP, review, social channels and previous partnerships.
3. Customer engagement
Now we need to engage with our customers and build a relationship with them so they trust us. Use Facebook lead ads to address customer concerns. Prepare a conversational copy including social proof, case study, and previous work. The more information you have available and the better prepared you are the stronger sense of trust you will have with yourself and your brand.
Let us help you implement these trends and escalate your business performance. Contact us today for a free consultation.
Find out more about the rest of the trends. Read Part 2 here: https://fuziondigital.co.za/our-blog/three-critical-ppc-trends-to-watch-for-in-2021-pt-2/
