Social media shops offer you a new avenue to offer your products that can quickly and easily be accessed by a large audience. Here are seven reasons why we think social commerce is great.
1. Social commerce makes shopping a social experience
Shopping online has always been seen as a solo experience, one would sit on an app or visit a website and search through products of interest. Social Commerce now integrates with social media to allow a group dialogue with your friends online to show off purchases, ask for shopping advice or find reviews and new specials.
In fact, with one’s ability to visit shopping malls limited due to the COVID-19 pandemic, social commerce may just be the next closest thing to that experience.
2. Social commerce removes friction
Social commerce offers the next level of instant gratification for customers. It offers a way to further remove any friction on a consumer’s journey. It puts all things together at the right moment, customer, product and checkout.
To further break this down, every moment for hesitation that you give a customer during the buying process is a potential reason for them to put things on hold or change their mind. Observing the development of e-Commerce sites over the past decade reflect this trend of thought.
3. There’s some serious money to be made
Current research predicts that e-sales will push past $735 billion in the next 3 years. It also shows that 81% of shoppers research products they are looking for on Instagram and Facebook. On Pinterest, 48% of current users admit shopping is a priority for them. Social Commerce is here to give users what they want!
4. Social commerce offers an instant focus group
Since all your products are already online getting feedback from your customers becomes very easy. One can track your audience’s focus and quickly find out what products work and what do not , or if certain ad campaigns are not working the way you want.
You can promote this audience interaction by creating posts that ask the customer to vote for their favourite products. It also allows you to offer personalised customer service that will drive further traffic to your store.
5. It is where Millennials and Gen Z like to shop
As expected, the most online demographic is those aged 18-34, this specific age demographic is constantly online, so it is just a matter of capturing their attention.
A survey conducted in 2019 showed that 48% of this demographic in the United States (US) made a purchase online. Whereas 27% of those confirmed that they were interested in shopping online.
6. Hyper-target your prime audience
As mentioned before, with a wealth of information about your customers, you will be able to target the right audience.
For example, your horse-print bathrobes can be targeted to flannel-loving equestrians, or baby-sized aviators can be focused on fashion conscience parents.
Social Commerce offers you the chance to focus your advertising in a way that has not been possible before, the opportunity is there for you to take. Let us help you reach Social Commerce excellence, contact Fuzion Digital today!
