App freedom of expression
March 27, 2020

Pinterest campaign showcases App freedom of expression

Discover App freedom of expression with Pinterest's innovative campaign, promoting a judgment-free creative space.

Pinterest is launching a new promotional campaign in which it’s to further distance itself from its social network roots, by framing Pinterest as a more positive space, free from the judgement and criticism that comes with “other” apps.

Though why Pinterest would be any different from other social platforms in this respect isn’t really established outside of Pinterest saying so.

App freedom of expression explained

As explained by Pinterest, their new campaign was developed in partnership with award-winning UK creative studio, Uncommon creative studio, in which the campaign introduces Pinterest as the inspiring anti-don’t where people go to do.

The campaign is interesting, and it does help to border Pinterest as a more creative, experimental space. Then again, it is unsure how well it translates to actual usage.

As noted, Pinterest has been trying to distance itself from the ‘social network’ tag for years, preferring to instead call itself ‘a catalogue of ideas’ or something similar. And it’s less of a social media platform than other apps, with the focus being on the content itself and on products specifically, as opposed to interpersonal engagement and community.

Really, Pinterest may be a UI-fuelled digital store, showcasing the newest innovative, creative products, from retailers small and large. That diversity of listings is what makes the app valuable, but whether that produces it is a more open space for freedom of expression.

The new campaign will meet TV, cinema, and streaming within US, UK, and Germany, while Pinterest is additionally running a related tie-in for World mental state day (October 10th) with a live, interactive installation in New York City.

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