The Pro's and Con's of Facebook news feed changes
February 5, 2018

The Pro’s and Con’s of Facebook news feed changes

Navigating Facebook news feed changes: Understand the impact on brand reach and engagement strategies.

The Pro’s and Con’s of Facebook news feed changes – The biggest social media marketing news of the new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement. In other words, the reach of Facebook Page posts is going to go down, even further than it already has.

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The Pro’s and Con’s of Facebook news feed changes

Last week’s announcement seems to further reinforce this theory, but given Facebook now drives so much referral traffic, it’s important to break down exactly what the announcement means, and how social media managers can revise their strategies accordingly – if that will make any difference.

As such, in this post, we’ll take a closer look at some of the specific statements made by Facebook within their announcement, the logic behind why such changes are being made and what brands can do to work with the new reality.

“The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”

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In fact, this connection has been made by various studies over the years, with Facebook being the specific focus (as opposed to social media more broadly).

There’s also this, from a study published last year in Harvard Business Review.

“Overall, our results showed that, while real-world social networks were positively associated with overall well-being, the use of Facebook was negatively associated with overall well-being. These results were particularly strong for mental health; most measures of Facebook use in one year predicted a decrease in mental health in a later year.”

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