Here’s part 3 of our review of the top 9 SEO trends to drive more traffic to your business in 2021.
- Keyword research will become more important
Recent statistics indicates that 50% of searches made end without a click to a website, these are known as zero-click searches. This is because of the results gathered are so rich in data that the user gets the information they are looking for without even having to click a result.
This only works when your website, ads, business profile and blog content has keywords that match your customers search intent. This further emphasises that you need to take time to research keywords that can help you drive more traffic to your business.
How to do it
- You need to find long-tail and targeted keywords for your business. To source these you will need creativity and skills. A trick is to use Google Search Console to find unique keywords for your business.
- Understand the intent. Every keyword you use needs to have a purpose and be backed up by specific keyword research. If this is done correctly you will find that even a low-volume keyword with 10-20 searches per month can still generate thousands of dollars in a month.
- Google still wants original content
Never forget the main goal that Google wants to bring with your website and to the public is new and unique content. The more unique content you publish the higher your ranking will be.
This is quite simple to understand, why would you buy a hat that is the same colour and design as the one you already have? In most cases there will be thousands of pages with similar content to what you are publishing, you need to make sure your content has its own unique spin and add value to what is already out there. It is a good idea to source case studies, experiments, customer testimonials and company milestones to use for your content. This will result in something that is authentic and that Google likes.
- Voice search
In a recent report, Google found that 27% of the world population use voice search on their phones.
Most voice searches are processed at long-tail and specific searches. Usually, users are looking for a specific answer to a query when using voice search. These users are in the consideration stage of the funnel and are very likely to convert to a sale in the immediate future. Voice search optimization is thus growing quickly and will be a big focus going forward.