For those who did not already know, SEO stands for Search Engine Optimization, and it is one of the most effective ways to bring customers to your website. The key to SEO though is that it needs to be done the right way or your efforts will be for nothing. There is an average of 3.5 billion searches made on Google every day, of those searches only 0.78% will click onto the second page of results.
So, what does this mean?
If your website is not ranked on the first page of search results your customers just will not find it. Therefore, you need SEO, though it is a moving goalpost constantly changing with the digital landscape. To help you make sense of it all and ensure SEO success here are 9 trends to focus on:
- Core Web Vitals
- Google’s BERT
- Keyword research
- Original content
- Voice search
- Artificial intelligence
- Video marketing
- Featured snippets
- Influencer SEO
SEO trends to leverage in 2021
As mentioned earlier, one needs to keep updating one’s SEO strategy as Google updates its own algorithms, below we are going to look at some of the bigger trends for this year which you can use when putting together your SEO strategy:
- Core Web Vitals as a Google ranking factor
Last year in May, Google released three new key factors that are measured on your website when it comes to user experience, Loading, Interactivity and Visual Stability. These all connect directly to your page speed. How fast it loads and becomes usable and how stable it is while doing so.
These vitals need to be paid close attention to if you want to get your website listed on the first page of search results. This comes to the forefront when Google comes upon two similar websites, the one that offers a better user experience will be given a higher rank.