TikTok has become a major player in a brand’s social media success.We saw a large sway of brands jumping on the TikTok hype in 2019, but with the updated sophistication of their ads platform, we have now seen a larger flock navigate to the app during the lockdown period in 2020.
As influencer marketing experts, Fanbytes have run countless successful campaigns on TikTok. These include TikTok ads, account growth campaigns and of course, brand awareness activations for global brands such as McDonald’s, Nike, the UK Government and Sony Music Group.This is why they know a little bit about why a brand succeeds on the platform, and why some fall short.
So what are the best brands on Tok Tok doing right now?
The American milkshake brand, F’real, has over 20K locations worldwide. The ethos of the company is to create frozen beverages with real milk and honest ingredients using their homebranded F’real blender. F’real’s positive reputation persists because they understand TikTok and its users.
Here are some of the main learnings you can take from their TikTok tactics:
- Put a Face to the brand
- Use colours to brand your content
- Stay on top of trends
- Optimise your content for high watch time
2. Lush Coventry
Lush is renowned in the UK for their cruelty-free handmade cosmetics. As a brand, they are especially popular with Gen Z because of their product innovation and bright colours that go into each and every one of their products. They currently have 125.2k followers and 3.4 million likes. Here are a few things you can learn from them:
- Find your niche
- Incorporate trending music
3. Fenty Beauty
Rihanna’s cosmetics brand, Fenty Beauty, launched in 2017 and has managed to garner 8.9M likes, 658.5K followers, and an engagement rate of 22.2% which far exceeds the industry average. This relatively new company has hit the ground running on TikTok and has succeeded in creating fun beauty inspiration videos and tutorials for all the beauty-lovers out there on TikTok.
Here’s what you can learn from them:
- Stay authentic
- Leverage influencer communities
- Jump on the trends
We spend a lot of our time at Fanbytes on TikTok studying the habits of its users, although these are continually evolving, these lessons are what distinguishes those who are winning from those who are dwindling.