The terms that we will be discussing are known as ‘marketing mainstays.’ It is crucial to understand each element to help you build your repertoire of marketing terminology, so you’ll be able to blow your clients away with each one of them.
Analytics is a must:
Analytics data is used for websites, social media, and email campaigns to help you navigate the return on investment of your marketing tactics. Analytics help you evaluate the performance of your digital marketing strategies.
Click through rate:
Click-through rate is the number of individuals that click on a link that they viewed on your email marketing, social media, or website campaign. With this, you will be able to gain insight into how many visitors you tracked to your marketing efforts.
A conversion rate can be defined as the rate of individuals who took the desired action on your website or social media ads.
Customer lifetime value (CLTV):
Customer lifetime value is the prediction of how much revenue a customer will bring throughout their lifetime as your customer. Therefore, it helps your business understand how much they should or should not spend to acquire a new customer.
Organic traffic is the traffic your site receives from unpaid search results. This is one of the main objectives of Search Engine Optimization (SEO) and content marketing since it provides a powerful platform for long-term growth.
Digital marketing is a dynamic industry that will continue to grow as technology progresses, therefore it is important that your business remain up to date with the latest trends to execute its digital marketing strategy successfully.