What’s new in Pinterest visual search? Pinterest is rolling out powerful new visual discovery tools that make it even easier to find products that match your personal style, right down to colour, cut, and occasion.
The platform is using generative AI to enhance its visual search functionality, allowing users to pinpoint and shop the exact elements of an image they love. Whether it’s a bold colour palette, a trendy fit, or a unique texture, Pinterest is making discovery smarter and more intuitive.
Segment and Shop with Smarter Visual Discovery
In its latest update, Pinterest now breaks down and decodes images to identify the core style elements users are drawn to. For example, if you’re browsing Pins and see a stylish outfit, the system will generate keywords related to that Pin, think “linen blazer,” “boho style,” or “neutral palette.” These terms help you refine your search and explore related products instantly.
Here’s how it works:
- Tap a Pin and instantly get suggested descriptors
- Use those suggestions to search for similar or complementary items
- Shop directly within the platform
According to Pinterest, this is part of a broader effort to help users discover and shop for “the details of an outfit” rather than just the full look.
New Ways to Explore Your Personal Style
Pinterest isn’t stopping at smarter suggestions. The app now includes a long-press feature on any Pin, enabling users to dive straight into visual search mode with a single gesture, making discovery seamless and fun.
They’ve also added a refinement bar, offering tailored filters so users can explore items by:
- Style (e.g., minimalist, Y2K, cottagecore)
- Occasion (e.g., casual, formal, holiday)
- Fabric or colour preferences
This new feature is particularly useful if you love a specific item but want to see it in different variations. For example, spot a blazer you like? Use the filters to see it in other colours or find one suitable for a formal event.
A More Dynamic Visual Experience
To round off the update, Pinterest has introduced an “animated glow” effect that highlights key parts of the image being analysed. It not only looks sleek but also makes it visually clear which elements you’re about to search or shop.
Combined with the AI-generated suggestions, this creates a more engaging and personalised browsing experience for fashion-forward users.
At launch, these upgrades will focus on women’s fashion in the UK, US and Canada, with plans to expand to more categories and regions in the near future.
Why It Matters for Users and Marketers
Pinterest has long been a discovery-first platform, but this move into more granular, AI-powered visual search is a game-changer for both users and brands.
For users:
- More relevant and personalised results
- Faster path to inspiration and purchase
- Easier navigation through style trends and options
For marketers:
- Enhanced targeting opportunities
- Better product visibility in highly relevant contexts
- Increased potential for conversions from organic Pin engagement
Pinterest’s visual-first approach is evolving, and these changes make it more shoppable, more intuitive, and more aligned with user intent.
Want to stay ahead of visual search trends in digital marketing?
Contact Fuzion Digital for innovative strategies that bring your brand to the forefront of AI-driven platforms like Pinterest.
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