The top five email marketing tips you should always apply to every email campaign
1. Get personal
Personalisation is among one of the most important elements you should aim for in every campaign. Addressing a subscriber by name is a form of personalisation, however, there is more to personalisation such as:
- Being relevant.
- Sending timely emails.
- Anticipating your subscriber’s needs.
To win at sending personalised campaigns, you need to have a method for collecting relevant data from your customers.
2. Promotions are not everything
While the end goal of email marketing is to grow your business, you need to understand that promotions are not the core of email marketing. The heart of your email marketing must be to build and nurture healthy relationships with your customers. It is these healthy relationships that will lead to customers providing a lifetime value and act as the driving force of your business’ growth.
3. Automation is a must
Without automation, you are missing out on revenue. Automation helps you by:
- Increasing conversion rates.
- Improving efficiency.
- Allowing you to easily scale.
Apart from these three advantages of promoting automation, you also get the advantage of having more time to try and do other things that help your business grow.
4. Segment for the best results:
The process of grouping customers who have certain attributes in common is called segmentation. This allows you to:
- Increase efficiency by designing customer journeys that are unique to the group.
- Influence your customers into taking action by creating personalised content.
Never send similar emails to your mailing list as this increases the probability of your content being irrelevant. When your customers find you to be irrelevant, they will most likely unsubscribe from your mailing list.
5. Testing is a must
Testing important elements in your campaigns will help you to constantly improve your campaigns. Email marketing is not a game of chance. For you to see a good ROI, you must put certain systems and structures in place.
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