In the midst of uncertainty surrounding its future, TikTok is doubling down on showcasing its immense value to brands by emphasising its pivotal role in the product discovery journey.
TikTok has been playing a significant role in brand and product discovery. Remarkably, 61% of TikTok users report discovering new brands and products on the platform, surpassing other social media platforms by 1.5 times.
What’s more, TikTok is witnessing a steady rise in its role as a driver of product discovery. Users are not just spectators but actively engage with content that spikes their interest, turning TikTok into their preferred destination for search.
This trend has not gone unnoticed, with TikTok’s influence even creeping upon Google’s core search market. As TikTok’s user base grows, there’s a opportunity for brands to capture the attention of consumers in their search journey, ensuring their products remain top of mind.
A significant percentage of users find TikTok search entertaining, authentic, and concise compared to other social media and traditional search platforms. A staggering 91% of users who were inspired to take action based on TikTok search followed through with the intended action.
TikTok’s disruptive impact on the social media landscape cannot be overstated. Its sophisticated algorithms, tailored to user preferences, have succeeded in keeping users engaged and coming back for more. This engagement extends to product discovery, with TikTok’s advanced matching systems adeptly showcasing relevant items to users.
As brands navigate the evolving social media terrain, harnessing the potential of TikTok’s influential platform is essential for staying ahead of the curve.
Looking to showcase your brand on TikTok? Let our team of social media experts guide you in the right direction:
https://fuziondigital.co.za/contact/
