Pinterest Q2 2025 Sees Strong Revenue and Record Users Despite Some Stalls
Pinterest has released its Q2 2025 results, generating attention with continued revenue growth and an increasing number of users. The platform experienced 17 per cent revenue growth, reaching around 998 million dollars, and set a record with 578 million monthly active users globally. For digital marketers, these figures highlight significant potential to leverage Pinterest’s evolving ecosystem. In this article, we explore what Q2 performance indicates for marketing strategies and how Fuzion Digital clients can turn these updates into tangible gains.
Healthy Revenue Growth with AI at the Helm
Pinterest’s 17 per cent year-on-year revenue growth surpassed expectations, proving the robustness of the platform’s monetisation model. Analysts attribute much of this momentum to AI advertising tools on Pinterest, which have improved campaign targeting and enhanced direct response ad performance. These AI-powered innovations, such as visual search and personalised ad collages, allow advertisers to reach intent-driven audiences in more meaningful and measurable ways.
The tools are particularly effective for brands focused on tangible results. By analysing user behaviour and preferences, Pinterest’s AI optimises campaigns in real time, improving click-through rates, engagement, and conversions. While Pinterest’s earnings per share fell slightly below expectations, causing a temporary dip in share price, the strong top-line performance demonstrates the platform’s financial health and positions it for ongoing growth.
Record Users and Gen Z Momentum
Pinterest now boasts 578 million monthly active users, up 11 per cent year on year, establishing a new global benchmark. Over half of this audience is Gen Z, highlighting the platform’s popularity among younger, digitally native users who value visual inspiration and shopping discovery.
However, growth is uneven across regions. The Rest of the World segment accounted for the majority of new users, while Europe experienced a slight decline of around two million users, and North America remained flat compared to the previous quarter. This uneven growth underscores the importance for marketers to consider regional trends and audience distribution when planning campaigns.
Regional Performance and Advertising Implications
Examining revenue by region provides further insight. Revenue in the United States and Canada increased by 11 per cent year on year. Meanwhile, Europe saw 34 per cent growth, and the Rest of the World surged 65 per cent. These figures demonstrate Pinterest’s success in monetising emerging markets, even where user growth is slow.
Average revenue per user (ARPU) also rose globally by 6 per cent, with Europe increasing 26 per cent and the Rest of the World achieving a remarkable 44 per cent. This indicates that Pinterest is not only growing its audience but also improving monetisation across its existing user base, offering marketers stronger ROI potential for campaigns targeting international markets.
Strategic Takeaways for Marketers
- Focus on Gen Z and Personalisation
With Gen Z making up over half of Pinterest’s audience, campaigns must feature visually compelling, trend-driven content. Messages should be tailored to younger audiences while maintaining authenticity. Brands should leverage Pinterest’s visual-first platform to create inspiration-led campaigns that drive engagement, shares, and conversions. - Leverage AI-Powered Advertising Tools
Pinterest’s AI-driven features provide marketers with opportunities to optimise campaigns in real time, enhance targeting, and increase engagement. Visual search, bespoke ad collages, and predictive targeting are proving highly effective for both discovery and conversion campaigns. Experimenting with these tools allows advertisers to access lower-funnel opportunities and maximise ROI. - Expand Reach in Emerging Markets
Strong revenue growth outside North America presents an opportunity to diversify ad spend. Europe and the Rest of the World now demonstrate substantial ARPU growth, suggesting that early investment in these regions can secure long-term advantages as digital ad markets mature. Marketers should develop region-specific strategies aligned with local tastes, trends, and cultural preferences. - Expect Stock Market Volatility
Despite strong fundamentals, Pinterest’s share price fell following the earnings release. Investors and advertisers can view such fluctuations as strategic opportunities to scale campaigns or enter the market at advantageous levels. Understanding market sentiment can give marketers a competitive edge in budgeting and targeting. - Optimise for Social Commerce Opportunities
Pinterest continues to blur the line between inspiration and purchase intent. The platform’s expanding visual shopping features allow marketers to integrate product discovery seamlessly into content, creating a smooth path from inspiration to purchase. Prioritising social commerce strategies ensures brands reach users at key moments of intent.
Looking Ahead
Pinterest forecasts Q3 2025 revenue between 1.033 billion and 1.053 billion dollars, signalling continued growth of 15 to 17 per cent. This projection reinforces the platform’s upward trajectory and indicates more opportunities for marketers to engage both new and existing audiences.
As Pinterest enhances its AI capabilities and monetisation features, brands that adopt innovative advertising approaches, align campaigns with Gen Z preferences, and expand globally are likely to benefit most.
Pinterest’s Q2 results demonstrate strong financial health and growing engagement with younger audiences. Rising ARPU and expansion in international markets highlight opportunities for marketers to reach global audiences effectively. The key is to adapt campaigns to Pinterest’s evolving ecosystem, emphasising visual shopping intent, AI-driven personalisation, and engaging content tailored for Gen Z.
At Fuzion Digital, we help our clients stay ahead of these developments to maximise the benefits of Pinterest’s growing platform. Whether your goal is to expand your social commerce presence, optimise ad campaigns, or enter new markets, contact us today and let us guide you to measurable success – https://fuziondigital.co.za/contact/
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