Is Pinterest still growing in 2025? The answer is a strong yes, as the platform reports impressive increases in both users and revenue in Q1 2025.
Pinterest’s latest performance update shows solid momentum for the visual discovery platform, which continues to position itself as a major player in online shopping and inspiration. With its user base now reaching 570 million monthly active users (MAUs), and significant year-over-year revenue growth, Pinterest has proven it still has room to scale, especially among younger generations and global audiences.
In this blog, we’ll break down the key takeaways from Pinterest’s Q1 2025 report, including user growth, revenue, and where the company is placing its strategic focus moving forward. If you’re a brand or marketer looking to invest in social discovery platforms, this data should be on your radar.
Let’s take a closer look at what’s driving Pinterest’s ongoing success, and how it might influence your social media strategy in 2025 and beyond.
570 Million Users and Counting
Pinterest’s global user base continues to rise, with the platform adding 17 million new monthly active users in Q1 2025 alone. That brings the total to a record-high 570 million MAUs, marking the largest raw increase in the past five quarters.
While the percentage growth has slightly tapered compared to previous years, this increase is a strong indicator that Pinterest is maintaining relevance and drawing in new users worldwide. The platform is thriving as a visual discovery engine, especially for product inspiration and planning.
However, one notable concern remains: most of the new growth is not coming from Pinterest’s core revenue markets. The U.S. and Europe saw more modest gains in comparison. Meanwhile, Pinterest is making significant headway in countries like Japan and India, though these markets are not yet major revenue drivers.
Key insights:
- Pinterest added 17 million users in Q1 2025
- Global MAUs now total 570 million
- Growth strong in Asia, slower in U.S. and EU
- Platform positioning itself as a global shopping destination
Gen Z Is Pinterest’s Fastest-Growing Audience
Gen Z is now the largest and fastest-growing user segment on Pinterest. This is a significant shift for the platform, which has historically skewed older in its user base.
As younger users enter the workforce and gain spending power, Pinterest’s value proposition as a creative and product discovery tool is resonating more. Improved AI recommendations, personalised shopping feeds, and immersive content formats have made the platform more engaging for digital natives.
Where other platforms are dominated by short-form video and fast content, Pinterest has carved out a niche where planning meets purchase, and Gen Z is responding.
Why Gen Z loves Pinterest:
- It offers inspiration across fashion, beauty, home décor, and more
- Shopping intent is built-in with each Pin
- Users can plan life moments like travel, events, and career goals
- AI tools make content discovery seamless
If your brand targets a younger audience, Pinterest should be a priority in your strategy.
Revenue Reaches $855 Million in Q1 2025
Pinterest recorded $855 million in Q1 revenue, reflecting a 16% increase year-on-year. This positive growth is a strong indicator of the platform’s increasing value to advertisers, even as its user base evolves.
The challenge now lies in expanding Pinterest’s ad performance in non-Western markets. Although 80% of its users are outside the U.S., most of the ad revenue still comes from a handful of core regions.
To address this, Pinterest is investing in infrastructure and partnerships that help scale its advertising solutions globally.
Recent revenue highlights:
- $855M revenue in Q1 2025
- 16% YoY increase
- Strong performance from shopping ads
- Potential for growth in APAC and LATAM markets
Pinterest’s financial outlook remains strong, especially as it refines its offering to match user intent with advertiser goals.
New AdTech Partnership with Magnite
To expand its ad offering, Pinterest has announced a strategic partnership with Magnite, a leading adtech platform. This collaboration aims to enhance Pinterest’s programmatic advertising capabilities, providing advertisers with better tools and increased inventory access.
Through Magnite, Pinterest will:
- Connect with more global brands
- Improve automation in ad delivery
- Enable real-time bidding across more markets
- Increase revenue by tapping into new programmatic buyers
This is part of Pinterest’s broader effort to scale its advertising business globally and reduce reliance on U.S. advertisers.
In addition, Pinterest continues to roll out features like mobile deep linking, catalogue ads, and its AI-powered Performance+ ads, which optimise delivery based on user behaviour and product interest.
AI Tools Are Driving Performance
Pinterest is leveraging artificial intelligence to enhance the user experience and improve ad efficiency. AI tools now help users discover content faster, make more intentional shopping decisions, and see content that aligns closely with their interests.
The platform’s Performance+ ad solution is an AI-powered system that automatically matches ads to the right audience segments, helping brands see better results with less manual effort.
Pinterest CEO Bill Ready said:
“Our AI advancements are helping users take action and make more intentional shopping decisions. We’re driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”
Pinterest’s AI also powers its visual search tools and in-stream discovery features, making it easier for users to turn inspiration into action.
Financial Services Brands Are Taking Notice
An unexpected trend is emerging: financial services brands are showing increased interest in advertising on Pinterest. While the platform has traditionally been dominated by retail, fashion, and home décor, its expanding formats and tools are now appealing to finance, insurance, and investment firms looking for new, creative ways to reach consumers.
This shows that Pinterest’s ad solutions are becoming more versatile, attracting brands from industries that previously might not have considered the platform.
Sectors gaining traction on Pinterest:
- Financial services
- Tech and mobile
- Health and wellness
- Education and career planning
The visual storytelling aspect of Pinterest allows these brands to build trust, explain complex topics, and reach users during key life planning stages.
Final Thoughts: Pinterest’s Growth Looks Promising
Pinterest’s Q1 2025 performance confirms that the platform is still growing and evolving in a way that benefits both users and advertisers. With its unique combination of visual discovery, shopping tools, and AI-driven personalisation, Pinterest continues to stand out in the crowded social media landscape.
The real opportunity lies in unlocking revenue from its expanding global user base. With new partnerships, enhanced tools, and rising Gen Z engagement, Pinterest is setting the stage for long-term success.
If you haven’t considered Pinterest as part of your 2025 marketing strategy, now is the time.
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