Instagram Tests Expanded Frames in Carousel Posts
Instagram is shaking up the game yet again with its latest feature update. The platform is now experimenting with broader carousel posts, allowing some users to add up to 15 images to their IG carousel uploads. This increase from the previous limit of 10 posts within a carousel opens up new possibilities for brands looking to enhance their storytelling and engagement strategies.
Imagine having the ability to showcase your latest holiday adventure or provide in-depth context about a project or event, all within a single streamlined post. With the expanded carousel length, brands can now amplify their storytelling efforts, offering followers a more immersive and comprehensive experience.
While the prospect of longer carousels may seem daunting, the addition of an extra five frames provides ample space for creativity without overwhelming users. This subtle yet significant update offers brands the opportunity to share more content without it feeling disjointed or cluttered.
For brands, this update holds immense potential, particularly when it comes to product announcements and listings. With the ability to include more images in a single post, brands can provide additional context and showcase their offerings in greater detail, driving increased purchase activity and engagement.
It’s worth noting that some users have reported being able to add up to 20 posts to a carousel, suggesting further experimentation by Instagram. As we await more details from Instagram, it’s clear that this update is aimed to revolutionise how brands share content on the platform!
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