Instagram Revamps Stories Highlights with a Dedicated Tab
Instagram is introducing a significant update by relocating Stories Highlights to a dedicated tab on user profiles, a move designed to enhance content organisation and visibility. Previously located as a horizontal scroll beneath the bio, Highlights will now have their own tab, providing a cleaner layout and creating more opportunities for users and businesses to showcase their curated content effectively.
This update is a strategic evolution in Instagram’s design, aimed at making it easier for users to engage with archived Stories. For businesses, this change is particularly noteworthy. Stories Highlights are often used to display evergreen content such as product tutorials, customer testimonials, or behind-the-scenes insights. By moving Highlights to a dedicated space, Instagram is encouraging brands to leverage this feature more effectively, allowing for greater creativity in storytelling and a more polished profile presentation.
The dedicated tab offers a new way to group content thematically, making it easier for followers to navigate a brand’s key messages or campaigns. For example, businesses can organise Highlights into categories such as seasonal promotions, FAQs, or product collections, ensuring that the most important information remains easily accessible. This update aligns with Instagram’s broader focus on user experience, providing tools that cater to both personal expression and professional branding.
From a marketing perspective, the new Highlights tab opens up exciting possibilities for engagement. With archived Stories now more prominently displayed, brands have an opportunity to drive sustained interaction with content that previously might have been overlooked. This move also reflects Instagram’s efforts to compete with platforms like Snapchat, where ephemeral content reigns. By offering a hybrid model that combines the immediacy of Stories with the longevity of Highlights, Instagram is strengthening its appeal to creators and businesses alike.
This shift also highlights the growing importance of evergreen content in digital marketing. While Stories are designed for short-term engagement, Highlights allow brands to build lasting narratives that resonate with their audiences over time. For influencers, this update could mean more opportunities to showcase collaborations or portfolio work, creating a seamless way to connect with followers.
At Fuzion Digital, we understand the importance of adapting to platform updates to maximise your brand’s impact. Contact us today to explore how we can elevate your brand’s storytelling on Instagram – https://fuziondigital.co.za/contact/
