9 Cutting-edge web design trends for 2018
August 23, 2018

9 Cutting-edge web design trends for 2018

Explore the latest Cutting-edge web design trends for 2018 - Elevate your website with innovative techniques and captivating visuals.

9 Cutting-edge web design trends for 2018 – As a digital company, web design is more likely change in technology than its traditional print marketing. To our surprise, web designers have continued to create sites that are user-friendly, clear and energetic as well as consistent with a more corporate style, adaptable to every conceivable device and just plain beautiful all at once.

9 Cutting-edge web design trends listed

1. Drop shadows and depth

One commonly known technique used by designers is the use of shadows. The idea of shadows has been around for a long time, but thanks to the advancements of web browsers, new and more creative shadow techniques have been implemented. With grids and parallax layouts, web designers using shadows more often to create depth and a more detailed illusion of the world beyond the screen. This has been the direct reaction to the idea of a flat design trend which use to be popular a couple of years ago.

Shadowplay creates a surprisingly versatile effect that increases not only the aesthetics of a web page, but also helps User Experience (UX) by providing emphasis. For example, the usage of soft, subtle shadows as hover states to designate a link is not something brand new, however combining them with vibrant colour gradients so that it enhances the three-dimensional effect of the old shadows.

2. Vibrant, saturated colour schemes

In the past, many brands, as well as designers, were stuck with using web safe colours, nowadays, the designers are becoming more adventurous with their approach to colour, which includes supersaturation and vibrant shades together with headers that are no longer just plain and boring but reimagined with harder angles and slashes.

The idea was assisted because technology was advancing in monitors and devices with screens which allowed for the creation of richer colours. For newer brands, the use of vibrant colours can really come in handy, allowing them to instantly appeal to their audience, as well as separating themselves from brands who practice the use of the traditional web-safe colours.

3. Particle backgrounds

It is said that an image says more than a thousand words, and a moving one certainly does. Similarly, particle backgrounds pull the audience’s attention right off the bat, so that brands can give the users a memorable impression of themselves in a matter of seconds.

Nowadays, the usage of motion graphics has become more mainstream on social media since the idea was invented, providing a more appealing lead back to the landing pages.

4. Mobile first

As mentioned earlier, mobile browsing has now become more mainstream than your average desktop browsing. Almost everyone these days are using their mobile devices to shop or order online. In the past, the process was too clunky and was not easy to implement. Most commonly asked designer questions during the designing phase: how do we get a decent menu, submenu and sub-submenu on a small screen?

But today mobile design has become more mature. However, the use of large, bright and beautiful images need to be reduced in the mobile version for optimal usage, however, icons are much more economical in terms of space and because the use of a mobile phone has become so common, understanding the icons have become effortless. And UX issues have become easier to identify and fix with micro-interactions getting you immediate feedback on your user’s actions.

5. Custom illustrations

Illustrations are great, versatile media for crafting images that are more playful, friendly and that add an element of excitement to a site. Experienced artists can make illustrations that are full of personality and that are catered specifically for a brands tone, which is what every brand strives for to get more crowded in the markets each year.

While this trend is perfect for businesses that are fun and energetic, it can help make brands appeal to those who struggle to find the small elements of enjoyment and focus on the seriousness of the brand. Whatever your brand identity may be, there is an illustration out there that will match it.

6. Big, bold typography

Typography has always been considered as a powerful visual tool, allowing the creation of personality, to evoke emotion and set tone of a website as well as providing you with the necessary information. And now, because the resolutions of current devices are getting sharper and easier to visualize, I expect a gigantic increase in the use of custom fonts. Excluding Internet Explorer, many browsers can support hand-made typefaces that are enabled by CSS for web browsers. The trend of large letters, contrasting sans serif and serif headings help create dynamic parallels, improve UX and best of all, keep the visitor reading your website.

For web pages in particular, headers are key SEO elements and help to keep structure of the information so that its easier for scanning eye of readers. As the year progresses, web designers will use this tactic to their advantage by featuring web pages featuring large and eye-catching headers crafted out of creative typefaces.

7. Asymmetry and broken grid layouts

One of the biggest changes was introduced in 2017, which was the idea of asymmetrical and unconventional ‘broken’ layouts, although its new, it is a trend that will be used in the years to come. The main reason for the use of an asymmetrical layout is because it’s unique, distinctive and perhaps a little experimental.

Traditional grid-based structures are still used in large-scale brands because of the abundance of content, however, I expect the use of unconventional layouts to spread like wildfire across the web, so that other brands can separate themselves apart with a more unique experience. Although traditional companies are not really interested in the aesthetics, bigger brands are willing to take the risk for more out of the box ideas from their web design team.

8. Integrated animations

As the future of browser technology advances, websites have been more susceptible to using more conventional ways of displaying images and art work, such as using animations to keep the website more fruitful and appealing to the average user. Unlike the use of particle animations, designers have been drawn to use smaller animations to increase the engagement of the user throughout their entire journey through the site. For example, graphics can be used to allow the page to load, so it gives the user a more exciting experiencing than simply watching a blank page eventually come to its landing page.

Animation is a great way of allowing users to submerge in their experience with the website, giving them the ability to add some character while on their journey. Although, there are people who simply want to sit back and enjoy the abstract animations they have been provided, giving a more interactive experience for the visitors.

9. Dynamic gradients

Over the past couple of years, flat design has been the most used form of web design over traditional colors, however, the idea of gradients is trending in 2018. Prior to this, gradients were mainly used in the form of subtle shading to bring the idea of 3D to life, such as Apple iOS icon design.

Nowadays, gradients are the in thing. Being used most recently in photo editing to make those old uninteresting photos look absolutely amazing. Using a simple gradient for your background can have a substantial impact if you have no other images to work with. Contact us today to find out how we can help.

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