Email marketing design trends – 2018 is being perceived as one of the most exciting years for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I’ll be sharing the key trends that are foreseen to appear in email marketing design within this year.
Top 3 Email marketing design trends
1. Interactive content
The idea of Email design has been kept on the back burner for quite some time now, mainly because of the constraints around coding interactive content into email marketing design templates. However, the year of 2018 allows for email marketers to become more creative than ever.
Embracing the idea of submenus alongside hover-based interactivity, such as buttons appearing different upon hovering genuinely, this concept has been quite challenging to achieve in emails until now. Also, we will be exposed to things like interactive actives attached directly on the emails themselves. This allows for email marketers to offer support on service-based departments using their tools and technologies. And to make things even better, it allows them to do some really cool and creative things in their email marketing campaigns! Email marketing has never been so interactive… until now!
2. Personalisation
In CRMs, the marketers obtain and keep a substantial amount of data for our prospects, customers and subscribers, yet we rarely even use it. Also, majority of email marketers end up using data that’s far less relevant and lucrative.
In 2018, I believe that email marketers will starts personalising emails in a more creative way. 2018 marks the year where marketers are trying to strengthen their relationships with their subscribers. And there’s no better way to do this, than through personalising every email marketing experience, so they are useful, timely and relevant.
3. Things are going look a lot cleaner and simpler
Throughout 2017, we noticed plenty of email marketing creative simplifying and becoming more simpler to consume. This is both great for the marketers as well as the consumers, since information becomes easier to take in and increases the likelihood of a subscriber clicking and continuing to make a purchase.
Simply making your emails more creative will take you to the top this year. Let us help you up your design game with our talented designers. Contact us today to find out how we can help you.
