News

  The world of technology, social media, and digital marketing is impacting our behavior socially such as how we behave as a consumer or how we do business. It would be fair to say that any business that doesn’t realize the importance of adapting to…

The biggest social media marketing news of the new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement. In other words, the reach of Facebook Page…

Twitter hasn’t always made it easy to understand what it does and doesn’t consider harassment. Partly because it’s been inconsistent in enforcing its own policies over the years, and partly because of the vague nature of its policies in the first pace. So if you’re…

Many brands in various industries try to measure their social analytics data in the same way – which just doesn’t make sense as every brand is different. The idea of using analytics to gain advantages over competitors is one of the oldest aspects of marketing.…