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There are multiple social media platforms out there, each platform captivates its own audience, and caters to a specific demographic of people. Instagram is for the creative millennial, Twitter supports a little bit of everything, and LinkedIn is considered a business platform, but where does…

46% of all Google searches are related to a local business, therefore it is important for all small businesses to have a responsive and attractive website regardless of which industry it may be in. Let’s have a look at why it is crucial for all…

Your browser is your gateway to the World Wide Web but it’s also how hackers, drive-by downloaders and other malicious actors can get into your computer. If you are interested to read about tips on privacy and wondering what you can do to protect yourself…

In December 2019 the coronavirus pandemic started in China and has grown into a worldwide problem unlike anything any of us have ever seen before, turning our world upside down. We can go on with details about the virus, but odds are, we would be…

Every small business wants to rank on the first page of the search engine results. Ranking on page one increases traffic to your website and, ultimately the chances of new customers finding you. But that doesn’t happen without investing in SEO best practices. Search engine…

Facebook, how can it be beneficial to your business? Over the years the platform has gone from an online diary to something that is much more than just a way to keep up with friends and family, argue politics, or look at amusing memes. For…

Recent research suggests that most people spend at least an hour of their day on social media. Browsing Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more. When there are so many people online, it makes sense to put your business on social media and open…

Have you ever noticed how you might visit a website or an online store and then go onto Facebook or Instagram and see banners ads for the website and items you’ve browsed almost everywhere? That’s called remarketing via a remarketing campaign. To put it in…

SEO, CTA, CRMs… If you write, create, or publish online, you’re bombarded with acronyms. Today, we’re focusing on one of them — CRO. Just what does this mean? It stands for Conversion Rate Optimization, and this oh-so-popular buzz worthy acronym has been floating the web for some time. CRO is…

Make your websites mobile-friendly When visiting your site, customers expect an experience that is fast and well-designed — no matter the device they’re using. Google found that 81% of smartphone users are more likely to purchase from companies whose mobile sites or apps help them…