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Who is Generation Z? Digitally savvy, they grew up with mobiles and iPads, living in the fast-paced digital world. You either grab their attention in that short space of time, or you will be forgotten forever. If you are looking to increase brand awareness, leads,…

The top five email marketing tips you should always apply to every email campaign. 1. Get personal: Personalization is among one of the most important elements you should aim for in every campaign. Addressing a subscriber by name is a form of personalization, however, there…

Here’s part 3 of our review of the top 9 SEO trends to drive more traffic to your business in 2021. Keyword research will become more important Recent statistics indicates that 50% of searches made end without a click to a website, these are known…

Let’s jump straight back into our review of the top 9 SEO trends to drive more traffic to your business in 2021. Google’s BERT looks for intent matches Bidirectional Encoder Representations from Transformers or BERT uses Machine Learning (ML) and Natural Language Processing (NLP) to…

For those who did not already know, SEO stands for Search Engine Optimization, and it is one of the most effective ways to bring customers to your website. The key to SEO though is that it needs to be done the right way or your…

Instagram Reels offer an exciting new way to build a community and expand your audience on Instagram. They represent an engaging way to share easy to view original content with your followers. It is the perfect way to expand your activity on Instagram, even if…

Let us continue our discussion on some of the newly launched features that make Google My Business an even more powerful tool. COVID-19 Announcements With a constantly changing landscape due to the COVID-19 pandemic, Google My Business has made it much easier to keep your…

TikTok has become a major player in a brand’s social media success.We saw a large sway of brands jumping on the TikTok hype in 2019, but with the updated sophistication of their ads platform, we have now seen a larger flock navigate to the app…

Quality visuals are not enough with over 25 million company accounts competing for publicity on Instagram. You’ll need convincing captions that stop scrollers in their tracks to turn users into customers and inspire them to learn more. How to write good Instagram captions for clients…

People on Instagram have started to use the social media site to search for local businesses to visit over the last couple of years. Internal Instagram data from 2017 reveals that over 200 million people visit at least one company profile every day. Instagram location…