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Have you ever noticed how you might visit a website or an online store and then go onto Facebook or Instagram and see banners ads for the website and items you’ve browsed almost everywhere? That’s called remarketing via a remarketing campaign. To put it in…

SEO, CTA, CRMs… If you write, create, or publish online, you’re bombarded with acronyms. Today, we’re focusing on one of them — CRO. Just what does this mean? It stands for Conversion Rate Optimization, and this oh-so-popular buzz worthy acronym has been floating the web for some time. CRO is…

Make your websites mobile-friendly When visiting your site, customers expect an experience that is fast and well-designed — no matter the device they’re using. Google found that 81% of smartphone users are more likely to purchase from companies whose mobile sites or apps help them…

The 3 most import factors you can expect from display marketing are: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. The factors of display ads offer many benefits to a business, from visibility to brand awareness. Display advertising in…

With many social media trends heading towards a major visual shift – like stories and AR tools, for example – the relevance of using effective visual elements continues to rise. If you want your content to be eye-catching, you need to utilize effective imagery –…

Are you considering your social media plan of action for 2019? Want to know the tactics that will help you stand out on social over the next 12 months? We have gathered eight social media tactics you should try in this infographic below. Here’s a…

Every year, the holiday season seems to appear unexpectedly! Suddenly, you’re met with a whirlwind of enticing shopping deals and Christmas ads left and right. The time between the beginning of the festive month and Christmas is a time of joy and togetherness, but at…

Are you considering giving your website a refresh, or even creating a whole new site in 2019? The new year can be a great time to kickstart a new approach, and updating your website can provide a range of benefits. But you need to do…

If you are looking for an affordable way to generate leads and sales quickly, Facebook ads are a great option. To create them all you need is an image, a little copy and a link to the page you want to drive traffic to. The…

What marketing goals are you trying to accomplish when creating social media video content? With everyone sharing their specific marketing goals, we were able to see that video content helps businesses reach a variety of different goals. The four main goals are: engagement, brand awareness,…