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  E-commerce, or the act of selling goods or services online compared to selling at retail establishments, has created the modern marketplace in recent years, but this new form of trade comes with its own sets of advantages and disadvantages over traditional methods such as…

What is Web Analytics? According to Google the definition is: “Web Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.” For businesses with a digital presence it is important to analyse and measure the behaviour…

  The benefits of video marketing have gone through the roof in the past few years, but is video marketing the new favourite? I believe it is! You may be hesitant about using video to market your business, however, it’s has become a very effective…

If you feel you have aced a social stage, for example Facebook, Instagram, Twitter or LinkedIn, it might be a simple trap to influence yourself to trust that you’ve conquered them all. And then Pinterest came along and broke up those plans. Pinterest comes across…

  UX is in a never-ending space. How many designers approach the user experience has a constant change as technology is always advancing and users respond very well to those advances. It’s easy to think of UX as something new to web design, but user…

2018 is being perceived as one of the most exciting years for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I’ll be sharing the key trends that are foreseen to appear in email marketing design…

In the start of this year, LinkedIn rolled out the ability for brands to create sponsored video for company pages, a new ad option for the platform. Below is a three-step guide to assist you through your experience with LinkedIn video ads to both increase…

The benefits of email marketing may be misinterpreted in smaller franchises, which is noticeable as it is not used as a key part of their marketing campaign. Businesses that are not using this method are missing out on some amazing benefits. The idea of Email…

With Facebook having an average of: • 1.37 Billion daily active users • 2.006 Billion monthly users Is your attention driven towards these numbers, ours is! With an estimate of over a billion users, Facebook is a bandwagon with gigantic reach. Whether you’re a small…

The platform is loosening its restraints on video to take younger viewers away from YouTube when they are looking for something to watch on their smartphones. The expansion is expected to increase Instagram’s video time limit from one minute to 10 minutes for most users.…