Pay-Per-Click (PPC)

Generate traffic immediately to your products or services and directly compete with large businesses.

Pay-per-click (PPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Additionally, websites can offer PPC ads.

Search engine advertising is one of the most popular forms of PPC.

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, Fuzion Digital has a passionate team of professionals that re-evaluate brands to broaden awareness, improve global positioning and reconnect them with end-customers.

Essentially PPC is a way of buying visits to your site, rather than attempting to “earn” those visits organically as you pay a fee each time one of your ads are clicked.

Search engine advertising allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to the business’s services. For example, if we bid on the keyword “PPC services Cape Town,” our ad might show up on the very top spot on the Google results page. Academic research indicates that 91% of searchers do not go past page 1 of the search results and over 50% do not go past the first 3 results on page 1.

And the cost?

Every time a visitor is sent to your website due to the ad displayed on their browser, you’ll pay the search engine a small fee. We work closely with our clients to target your target market in search engines. Boosting organic traffic!

Is PPC a need?

PPC is essential for your attractive website because the visit is worth more than what you pay for it. Example, if you pay R3 for a click but the click results in a R300 sale, then you’ve made your ROI (Return On Investment).

Our ultimate goal and passion here at Fuzion Digital is to add great value to all our clients. To develop a strategic vision that can navigate existing and upcoming consumer journeys.

A lot goes into building a winning PPC campaign that’s why Fuzion Digital has professionals in this field that understands the correct keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions.

Did you know: If your ads and landing pages are satisfying to users, Google charges you less per click, leading to your business to higher profits. So, if you want to start using PPC, let’s have a chat!