Display Marketing Made Simple

It’s time to be recognized on Google. You cannot go wrong with this marketing strategy as it will reach potential clients via the web and apps – across devices.

When advertising your business, there are relevant factors to consider: attractive banners/excellent content to grab attention, location to maximize exposure, and relevancy to improve response.

Therefore, display advertising has become a popular tool in digital marketing in today’s world.

With its targeting capabilities and visual communications, display ads offer many benefits to bring traffic to your brand. This post goes over how display ads can help benefit your business.

AdWords display ads appear on over millions of websites and in over 700,000 apps, so your display ads can appear whenever and wherever your audience is.

Hold up, so you’re saying that our clients can continuously see our ad’s displaying as they browse the web? Yes, with a clickable link leading to your product.

Now before we get too excited here, let’s break down the benefits of applying AdWords:

  • To gain maximum exposure
  • To reach millions of online users
  • Deliver general advertisements
  • Increase a purchase intention of consumers

Outshine your competitors with a logo, audio, media, font, colour or scheme, having it stand out from the rest but also want to maintain their attention and have them remember your brand.

What Are Display Ads?

Display ads are the paid advertisements that appear anywhere on website pages for users that are browsing, can visibly see. Display ads are different from Search Engine Marketing & PPC (Pay-Per-Click) ads. Display ads appear when a person is surfing, and PPC ads only appear when a person is searching. Display ad are commonly referred to as banner ads, but they don’t always take exact banner form.

Online advertising is important to target the people most relevant to your business. Just as Facebook Ad targeting, you can create specific strictures for your display ads such as: which sites they appear on, which geographic area they appear in and which demographic or niche market they appear to. For example, a car dealership can target people of driving age who live in their zip code and are visiting auto-related websites. The benefit of targeting your display ads is that you can maximize your spend whenever.