People on Instagram have started to use the social media site to search for local businesses to visit over the last couple of years. Internal Instagram data from 2017 reveals that over 200 million people visit at least one company profile every day.

Instagram location tags, similar to hashtags, make posts and stories searchable. It can be an effective strategy for brands to use location tags, it needs minimal effort, and helps to increase transient and local business. Instagram location tags, or geotags, are valid latitudinal and longitudinal physical location coordinates that you can apply to a post or story. The areas on your mobile device are marked by the GPS and can be either geographical or business-like. Instagram location tags serve as a content library when attached to a post or article, hosting all geotagged media to a particular location. It’s essentially a way of getting the brick-and – mortar business on the map.

Instagram location tags give the company many advantages, such as the ability to:

Not to mention, they’ll be guided to the search results page when someone clicks the location name, which includes all the content marked on Instagram with your location. So, through the photos you share, not only will Instagram users be able to learn more about your company, but also through the posts of your customers.

If you want to beat the competition and get noticed by potential clients, it is important to add location tags to your content.

Pro Tip: To increase your content library, request permission from Instagram posters to use user-generated content (UGC) with your tagged venue.