Instagram Reels offer an exciting new way to build a community and expand your audience on Instagram. They represent an engaging way to share easy to view original content with your followers. It is the perfect way to expand your activity on Instagram, even if you are already using the platform.
Here are 3 ways you can incorporate Reels into your digital marketing strategy:
#1: Create Authentic Content
In 2016, the introduction of stories to Instagram took social media by storm. Reels are the natural progression of this. Designed to be entertaining, interactive and exciting!
Reels offer an opportunity for you to show a more intimate side of yourself or your business, which can create a stronger connection with your audience. They allow one to share more of your personality or company culture without having to move to a different platform. All you need to do is jump over to the Reels tab.
Its ease of use becomes clear as any Reels you upload will show up on the user’s Reels tab automatically making it easy for them to follow you.
#2: Share Educational Content
Once you are ready to start creating Reels, you need to figure out what you want your Reels to be about. The best place to start is educational content. This will position you as an expert on whatever your focus topic is and will help you build a following. As an example, @python.learning has established itself as a coding expert by sharing tips, tricks, and news content for its followers.
#3: Showcase Products
Beyond educational or entertainment posts the biggest benefit for brands is to increase awareness in order to increase sales. Reels offer the ability to link to your brands Instagram store giving customers a direct link to any products featured in Reels.
Instagram Reels is a huge opportunity for brands and businesses looking to drive awareness and sales from the platform.