It can be extremely tough trying to balance the day-to-day realities of our jobs and careers, on top of trying to produce the best results. The team at LinkedIn has been listening and has come up with an exciting way to help make our jobs…
Category: News
Home Appliance Brands are Targeting Gen Z With Help From TikTok and Phil Collins
A new ad for a vacuum cleaner, named “Leave Dust in the Dust”, has aired showing how its new features enhance family happiness. The song “In The Air Tonight” by Phil Collins used to be a huge hit in the 80s, now marketing executives are…
Pin up to Three Posts To Your Instagram Profile
Instagram has recently announced it has launched a “Pin to your Profile” function on its platform. Instagram users are now able to pin up to three posts, including photos or reels, to the top of their profile grid. This means that users now have the…
Terms that every marketer should know
The terms that we will be discussing are known as ‘marketing mainstays.’ It is crucial to understand each element to help you build your repertoire of marketing terminology, so you’ll be able to blow your clients away with each one of them. Analytics is a…
Successful Digital Marketing Strategy Tips
The realm of Digital Marketing has grown immensely within the last decade. Traditional marketing has faded away to make room for Digital Marketing, which gives the term “marketing” a technological orientated approach. Here are a few successful Digital Marketing Strategy Tips to help your business…
Tips For Targeting Gen Z
Who is Generation Z? Digitally savvy, they grew up with mobiles and iPads, living in the fast-paced digital world. You either grab their attention in that short space of time, or you will be forgotten forever. If you are looking to increase brand awareness, leads,…
Top 5 Email Marketing Tips
The top five email marketing tips you should always apply to every email campaign. 1. Get personal: Personalization is among one of the most important elements you should aim for in every campaign. Addressing a subscriber by name is a form of personalization, however, there…
The Top 9 SEO Trends to Drive More Traffic in 2021 Pt. 3
Here’s part 3 of our review of the top 9 SEO trends to drive more traffic to your business in 2021. Keyword research will become more important Recent statistics indicates that 50% of searches made end without a click to a website, these are known…
The Top 9 SEO Trends To Drive More Traffic in 2021 Pt. 2
Let’s jump straight back into our review of the top 9 SEO trends to drive more traffic to your business in 2021. Google’s BERT looks for intent matches Bidirectional Encoder Representations from Transformers or BERT uses Machine Learning (ML) and Natural Language Processing (NLP) to…
The Top 9 SEO Trends to Drive More Traffic in 2021 Pt. 1
For those who did not already know, SEO stands for Search Engine Optimization, and it is one of the most effective ways to bring customers to your website. The key to SEO though is that it needs to be done the right way or your…